The Telephony business is about to be turned on its ear by a nerd-cool technology, known as WebRTC.
Telephony around the world was built, and operates on the old voice paradigm – monthly subscription fees and per minute costs. But that’s about to change.
Today, voice is perfectly happy riding on the internet, it’s just another app. Many of us use it daily on Skype, Google Hangouts, Vonage and a host of other cloud-based phone services that have rapidly displaced the land line.
WebRTC is disruptive because it brings together voice, video, IM Chat, SMS-texting, presence, file-sharing and exceptional security with omnipresent peer-to-peer connections under direct control from your browser.
WebRTC is designed to interface with every PBX or hosted telephone system. No hardware, telephone switches or software downloads are required. It’s an open source, non-proprietary protocol that suggests easy use, integration and application creation.
This new protocol lets you make calls to and from the PSTN, or not. Point-to-point peered voice sessions can be setup with or without a telephone number. You can use a desk phone but you don’t need one, because WebRTC works on our PCs, tablets and smart-phones now.
WebRTC - The Web Real-Time Communication project was launched by Google in May 2011. Presently, it works with Chrome, Firefox or Opera browsers. No native support exists within Microsoft IE or Apple Safari browsers, but some plug-ins do.
[Microsoft bought Skype in 2011 for $8.5 billion. Apple is reported top heavywith $178 billion in cash].
One can only imagine that soon, and for the rest of our lives, monthly service fees and per-minute calls will go the way of the Dodo bird. I'll miss the Dodo bird more.
The only bad news is; WebRTC’s uses aren't commercially baked, yet therein lays the opportunity.